You’ll meet Erin Simon, head of Plastic Waste + Enterprise at World Wildlife Fund (WWF) on this week’s Waste360 NothingWasted! Podcast.

WWF works in almost 100 nations on collaborating, creating, and delivering progressive options that defend communities, wildlife, and the locations wherein they reside. The group’s efforts are designed to make sure that “the worth of nature is mirrored in decision-making from an area to a world scale.”

We spoke with Simon concerning the significance of information and coverage in driving plastic-waste enhancements, the U.S. Plastics Pact, and extra.

Listed here are some highlights from the dialogue:

Waste360: Are you able to inform me concerning the WWF ReSource: Plastic hub?

Simon: In 2015, analysis got here out that confirmed we weren’t addressing the entire problems with the damaged system associated to plastic waste. We have been asking corporations to make plastic extra recyclable and to make use of extra recycled content material, however we weren’t actually honing in on the opposite key stakeholders and the total scope of labor that wanted to be completed. As that science emerged and impressive commitments started to be made, corporations would come to us and say, “Am I doing this proper?” It was this second the place I used to be like, “I’d love to have the ability to provide you with that info, however I would like to know higher what your influence is.” And so, we noticed a niche in the entire actions that have been taking place.

Corporations had raised the extent of ambition for what they have been going to do, however there was not a transparent roadmap on the way to get there. WWF launched Useful resource: Plastic because the implementation hub to maneuver from that ambition to significant, measureable change that would scale. It features a plastic footprint tracker to assist them perceive their influence. And thru instruments like this they will see they’re a part of the entire.

Waste360: What kind of progress have you ever seen since launching the hub?

Simon: We launched it in 2019, and in 2020, we put collectively our first inaugural report for it. The primary 5 corporations that participated have been Coca-Cola, P&G, Starbucks, McDonald’s, and Keurig Dr Pepper; these 5 corporations agreed to pilot this reporting software with us. This was an enormous deal as a result of it actually pulled again the curtain on what was taking place with their plastic waste footprints, and making that public. And it allowed us to showcase shared challenges and alternatives, and supply a baseline. Our hope is that by 2030, these 5 corporations plus 95 of their closest mates might be displaying enchancment of over 50 million metric tons of diminished waste.

Waste360: You latterly wrote concerning the concept of plastic crediting; are you able to discuss slightly about that?

Simon: You all the time see lots of innovation and concepts emerge as completely different organizations try to assist be part of discovering options. And as we’ve seen in different areas, the thought of credit got here out as one thing that ought to be explored. We see plastic crediting as a possible further strategy to plastic-reduction methods if there may very well be robust and credible requirements that may very well be ruled, and robust social and environmental safeguards upheld. And, crediting ought to be supported by clear footprint reporting. Actually we simply wish to ensure that the web influence we’re trying to see with these credit is definitely taking place.

Waste360: Do you’ve got any recommendation for these within the waste and recycling trade?

Simon: I believe they’ve this actually useful function to play. They supply a possibility for a subsequent life for plastic supplies, in order that they have an enormous alternative to affect discussions being had round design requirements; what they need of their system; the way to enhance effectivity within the recycling system; and the way to higher have interaction communities.

Learn the transcript right here.


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