Alpha Paw is making a reputation for itself within the crowded pet wellness house with its breed-specific pet meals and wellness line. Right now the corporate introduced it has raised $8 million in a “Collection A” funding. The funding, led by Nordic Eye, helps the astronomical progress the corporate has skilled since launching in late 2018. Alpha Paw represents one of many largest breed-specific pet communities globally with greater than ten million followers throughout varied breed fan pages and social platforms.

Within the three brief years since Alpha Paw was based by father-son entrepreneur duo Ramon and Victor van Meer, it has skyrocketed, doing $750,000 in gross sales in its first 12 months to greater than $20 million in 2020, and a projected $35 million this 12 months. The Collection A funding will assist Alpha Paw proceed to increase its product line, purchase different pet manufacturers and transfer ahead with its imaginative and prescient to be the most effective breed-specific well being useful resource for each pet want. Within the coming months, Alpha Paw will launch a line of wellness subscription bins that embrace every thing a pet dad or mum wants for customized pet well being regiments.

“Alpha Paw’s clients are in search of the perfect in high quality and design for his or her pets and they’re passionate concerning the distinctive wants of every breed,” stated Alpha Paw CEO Ramon van Meer. “Our imaginative and prescient is to make it simple for pet mother and father to provide their pets the identical high quality care that they provide themselves. This implies each day train, correct dietary supplements, nutrition-rich meals and dental care. If it’s one thing you do to make your self wholesome, we wish you to have the ability to do it in your pet.”

Alpha Paw gives an ever-expanding catalog of fastidiously curated, breed-specific, pet merchandise, designed with a trusted “Vet Stamp of Approval” from main pet consultants and licensed veterinary professionals, guaranteeing every thing on the positioning adheres to the very best trade requirements. Because of this, Alpha Paw fosters a worthwhile, long-term relationship with pet mother and father – one thing extra conventional brick-and-mortar pet retailers have didn’t do as successfully.

With merchandise starting from custom-made pet meals, to canine ramps and dietary supplements, Alpha Paw is making it simpler than ever to deal with any wellness want that the one you love pet may need. From Dachshunds to Golden Retrievers to Pit Bulls, Alpha Paw has a paw-up on the competitors on the subject of prioritizing the wellbeing of pets, and their security and happiness.

For each product bought, Alpha Paw donates meals to shelter canines throughout the nation. To-date they’ve donated over 500,000 meals and counting! The corporate additionally launched its personal charitable basis, The Alpha Paw Basis, which companions with native and nationwide non-profits and shelters and hosts donation drives and adoption occasions, geared toward serving to as many rescue animals as doable discover loving properties. For extra info, go to


About Alpha Paw:

Alpha Paw creates high-quality breed-specific pet meals and wellness merchandise designed for the distinctive well being wants of your pet. The catalog consists of our newest well being indicator Genius Litter, canine dietary supplements, and the #1 Vet Advisable Canine Ramp: PawRamp. As an organization of pet mother and father, Alpha Paw is aware of that each breed has a unique want. That is why we work along with a group of consultants to develop merchandise that cater to your pets’ distinctive wants. Alpha Paw adheres to the very best requirements and punctiliously curates its assets and wellness merchandise to provide your pet a happier and wholesome life. Making them a one-stop-shop pet mother and father can belief. Now offered on our web site,

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