We’re captivated with doing issues responsibly and have a holistic strategy to sustainability – and by merely switching to Natusan, cat mother and father can cut back the quantity of litter utilized by *65% – Rachel Andre, CEO, Natusan

Natusan, suppliers of sustainable cat litter which focuses on decreasing the quantity of litter being thrown away, as we speak introduced that it has been chosen as winner of the “Litter Product of the 12 months” award from the third Annual Pet Innovation Awards Program, the business’s most strong recognition platform for the innovators and leaders of the pet business.

All of us dream of a wasteless world. Cat litter makes up an estimated 2% of non-recycled home waste within the UK alone – and an estimated two million tons of cat litter is thrown away annually – a serious contributor to world warming. The answer – Natusan.

Natusan presents natural, pure clumping litter which varieties small, agency clumps when coming into contact with liquid – that means the clumps will be simply scooped and eliminated – with solely clear and dry litter remaining within the litter tray.

Not solely does the tight-clumping litter lead to much less cleansing, it eliminates disagreeable smells, because the ultra-absorbing litter has lengthy lasting odour management. It additionally means you might be decreasing the quantity of litter utilized by *65%. The cat litter can be created from 100% PEFC-certified, recycled wooden supplies making it fully pure, so it’s absolutely biodegradable and compostable.

Natusan are suppliers of the UK’s first zero-waste round financial system litter service; a singular programme within the capital which presents a supply and assortment subscription service that recycles and composts dirty litter, turning it into agricultural fertiliser. Natusan then works with their tree planting companions to plant a tree on the shoppers behalf.

Natusan’s CEO, Rachel Andre defined “We recognized a spot within the cat litter market that will make a real constructive influence on the surroundings. It was clear we would have liked to alter the best way folks thought of pet waste and work to enhance the carbon pawprint of our pets,”

“We’re captivated with doing issues responsibly and have a holistic strategy to sustainability – and by merely switching to Natusan, cat mother and father can cut back the quantity of litter utilized by *65%. We’re so grateful for this recognition by Pet Innovation and wish to share it with all our feline associates – and pet mother and father.”

The mission of the annual Pet Innovation Awards Program is to honor innovation and recognise the excellence, arduous work and success in a variety of Pet Care business classes, together with Attire, Grooming & Cleansing, Meals & Treats, Well being, Housing, Toys, Coaching, Collars/Leashes/Harnesses and Retailers & Companies. The 2021 Pet Innovation Awards attracted greater than 1,250 nominations from world wide.

Travis Grant, Managing Director, Unbiased Innovation stated, “Natusan has created a stand-out product that serves as an answer to this ubiquitous drawback. Handy and straightforward but in addition, critically, designed to be sustainable – this innovation offers pet mother and father the very best product with out littering the planet. Congratulations on being our alternative for ‘Litter Product of the 12 months.”

About Natusan

Natusan is a sustainable cat litter model and is the pioneering start-up behind the UK’s first zero-waste round financial system Gather and Compost service. Natusan is the 100% pure and biodegradable tight clumping cat litter which is very absorbent and presents lengthy lasting odour management.

The environmentally minded model aspires to enhance the environmental influence of pet mother and father by designing extra great options to cut back waste. With an estimated 2 million tons of cat litter thrown away in The UK yearly, Natusan’s sustainable litter creates as much as *65% much less waste.

Natusan clumping litter is created from 100% PEFC-certified, recycled wooden supplies – a by-product of the timber business – that means no extra timber are felled within the making.

Working in a round financial system system, Natusan presents a zero waste gather and compost service in London, the place dirty litter is collected each month – then composted into fertiliser. Natusan then works with companions to plant timber within the UK for each order positioned.

The sustainable litter agency was launched in September 2019 and is headed by Natusan Director, Rachel Andre.

About Pet Innovation

The Pet Unbiased Innovation Awards program is a part of The Unbiased Innovation Awards program which is dedicated to recognizing and honoring solely essentially the most revolutionary firms, providers and merchandise. The Pet Unbiased Innovation Awards present public recognition for achievements throughout the quickly increasing Pet business. Award profitable firms and merchandise embody Attire, Grooming & Cleansing, Meals & Treats, Well being, Retailers & Companies and extra. For extra info go to: petinnovationawards.com

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