A yr in the past, as COVID-19 unfold and states requested folks to shelter in place, the meals system began to disintegrate. With eating places and colleges closed, many farmers all of a sudden had no place to promote their produce and needed to throw it out. Concurrently, overrun grocery shops had empty cabinets, and farmers who bought on to customers couldn’t sustain with demand. Grocery supply providers had been overwhelmed.

A few of the challenges had been short-term. However the scenario additionally highlighted issues that existed lengthy earlier than the pandemic. Meals waste is widespread on farms, partly as a result of it isn’t all the time simple to discover a marketplace for extra produce—although tens of millions of People are meals insecure and in want of healthful meals.

On the World Wildlife Fund’s Market Institute, which seems to be at market tendencies and new enterprise alternatives that might impression meals techniques, the pandemic sparked an concept: What if the U.S. Postal Service delivered containers of inexpensive produce from farms to close by houses?

[Image: World Wildlife Fund Market Institute]

The workforce began contemplating the concept early within the pandemic. “Farmers all of a sudden had markets disappear,” says Julia Kurnik, director of innovation startups at World Wildlife Fund. “They had been being left with meals that was rotting in fields as a result of that they had nowhere to promote it. They had been dumping milk, they had been plowing onions again into the bottom. . . . These had been rising seasons that had been deliberate months upfront and issues which can be prepared to reap. You possibly can’t pivot that rapidly.”

Many farms promote CSA (community-supported agriculture) containers on to customers as one other supply of earnings, and it might probably assist scale back meals waste when farmers select the combo of fruit and greens to pack in every week’s field. However the techniques take work to arrange—a farm sometimes must construct and keep a web site after which take the time for deliveries. The system doesn’t work for all customers, because the containers usually can solely be picked up at a specific time and place, and folks normally need to subscribe upfront for a whole season of produce.

The Postal Service may assist fill the hole. The World Wildlife Fund workforce envisions that an organization or nonprofit may run a web site that farmers may use to listing produce for native customers to purchase. Farmers would pack normal flat-rate USPS containers filled with fruit and veggies and schedule pickups; a mail truck would choose up the packages on its common route and make deliveries to close by prospects the subsequent day. The system, which the workforce suggests calling Farmers Put up, could possibly be low-cost sufficient, together with postage, that low-income customers may afford it.

It may be accessible wherever within the nation. “I’m fortunate that I reside in an space the place I’ve a lot of farms and grocery shops, and there are different providers that ship right here already if I needed to order from them,” Kurnik says. “I feel that’s nice, and we definitely aren’t attempting to disrupt these. However the publish workplace is nationwide, they usually’re consultants at last-mile distribution. They will attain so many extra locations that different providers wouldn’t essentially go to as a result of they wouldn’t have sufficient market demand, and it wouldn’t make sense from their enterprise mannequin.” For USPS, it could possibly be a much-needed supply of latest income: With 2% to three% adoption, the Postal Service would make $1.5 billion on postage.

The workforce mapped out vegetable and fruit farms throughout the nation and located that they had been widespread in all places, even when the biggest producers are positioned in states like California. “It means the big majority of this nation would be capable to order meals regionally,” Kurnik says.

Proper now, it’s only a idea. “We needed to begin a dialog,” Kurnik says. However she’s hoping that it grows into extra. Freight Farms, an organization that gives modular farms in transport containers, ran a number of trial shipments utilizing USPS with a grower, and is now contemplating a small pilot.

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