World Wildlife Fund (WWF), the global conservation nonprofit, has launched a national brand marketing campaign across the US declaring 2021 as a crucial year to show your love for nature.

The year-long campaign, ‘Love It or Lose It,’ debuting the week of Valentine’s Day, calls on everyone to show their love for nature, upon which all of humanity depends.

Anchored by a multi-channel public service announcement campaign, virtual events, and a newly released rendition of Elvis Presley’s Love Me Tender by singer-songwriter K.S. Rhoads, the campaign showcases the interconnected relationship we have with nature and what we could lose if we do not love it enough to conserve it.

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